Route 18 Fresh Eatery was an up and coming healthy quick service restaurant. They wanted to reach out not only to the health conscience individuals, but also to the greasy, burger loving customer who really feels the need for a change. Their goal was to offer the same delicious taste, but in a much healthier way. Regardless of what the customer orders, the food is delicious, nutritious, & quick.

As part of a team at CREW, I created an identity that was playful, fresh and memorable.